PWC packaging report? Threat or Opportunity
I came across PWC sustainable packaging report and I was interested to read that PWC see the consumer driving a trend that the food business in the form of the supermarkets and their suppliers are struggling to keep up with. For all of us who shop at supermarkets we can see this lack of progress. The report also describes the change to more sustainable packaging as being enivitable.
The report does a good job of is explaining why we are not seeing better packaging outcomes more broadly applied. The obvious cost issue aside, but the environmental impact, in our minds as consumers is heavily skewed towards what we do with the packaging post use, not so much focusing on improving shelf life and reducing waste within the supply chain.
My take away is that for those of us in this space, building product in partnership with customers is the only way to meet the food retailers sustainability needs as well as the end customers.