The economic climate and climate change
The correlation between the economic climate and the major economic powers ability to engage in reducing the effects of climate change through productive solutions and policy implementation is well documented. So it was interesting to read the news coverage around the The IPCC Synthesis Report that will summarise the causes and impacts of - and solutions to - rising temperatures.
It will be the bedrock of talks on a new global climate dea. The BBC reports that the UN hopes to deliver a new global treaty on climate change at a meeting in the French capital at the end of 2015. The IPCC Synthesis Report will, in the eyes of many, play a critical role in that.
Whilst no doubt to the folks in the climate change business this will be a critical read, how much of a runway will its recommendations have in the major OECD countries who are struggling with real wage growth for most of their voters and consumers? How do you serve the long term outcomes we need with the horribly short terms tools that policy makers have at their disposal. I am not sure but at Valueform we welcome the report and I will look to scour it for the detail that will drive better outcomes globally for packaging in its broadest sense.